I’ve noticed a trend with some email lists to which I belong (and maybe you have noticed it too).
More and more email authors are posting only a small portion of their message in the email, and including a link to continue reading on a blog.
Why would they do this?
Here are some of the reasons:
- The email will be less likely to be caught by spam filters
- If one goes to the blog to read the rest of the message, he or she may continue reading other material on the site
- He or she may buy something for sale on the site
- It gives an opportunity to let the reader view any advertising on the site, with the hope that that some readers will click on ads and make a purchase.
Of course, your abbreviated email had better be good enough to get your readers’ attention!