Business Cards for Your Business

Is it a good idea to have a business card for your business?

You bet!

If you are writing mostly for the internet, many of your clients won’t get your cards. However you will eventually want to attend training and networking events, and these are great opportunities to pass out cards.

What data should be included on the business card?

Put yourself in your prospects shoes. What information would they need about you to make them see they need your services? You must communicate a great deal of data on a relatively small space.

Kind of like the fact we all have the same amount of time in the day, and how can we use that time most effectively? Business cards are all about the same size, and its valuable real estate, so every part of it needs to work in your favor.

The front of the card should include your name, your business name, contact information (phone/website/email), and your title. What should your title be? This gets tricky. Put yourself in the prospect’s shoes and create a title that really expresses what you can do for them.

But (and I’m going to sound like a Ronco commercial here).. that’s not all!

The back of the card should include summaries of the kind of work you do. Do not overlook the importance of the back of the card.

Where should I get my business cards?

Unless you have a relationship with a local printer, there’s no reason to get them locally. It will cost you too much. There are many online options. I have used http://www.vistaprint.com with great success. They allow you to design your card right on their site, and you can save your work if you need to come back to it later. Highly recommended!

Another great option is http://www.overnightprints.com. Check out their laminated cards.

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