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	<title>Darrel Hawes, Copywriter and Business Growth Consultant &#187; books</title>
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		<title>The Unknown History of American Business</title>
		<link>http://darrelhawes.com/350/the-unknown-history-of-american-business/</link>
		<comments>http://darrelhawes.com/350/the-unknown-history-of-american-business/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 08:00:14 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[books]]></category>

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		<description><![CDATA[Want to take a break from marketing? Check out this book entitled: Enterprising Americans: A Business History of the United States. This book by John Chamberlain is a fascinating read. If you want to download it free (completely legally), reply to this thread and I&#8217;ll show you how. addthis_url = 'http%3A%2F%2Fdarrelhawes.com%2F350%2Fthe-unknown-history-of-american-business%2F'; addthis_title = 'The+Unknown+History+of+American+Business'; addthis_pub [...]]]></description>
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		<title>Email marketing and sneezers</title>
		<link>http://darrelhawes.com/66/email-marketing-and-sneezers/</link>
		<comments>http://darrelhawes.com/66/email-marketing-and-sneezers/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 06:10:36 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[In his book, Purple Cow, Seth Godin discusses the concept of &#8220;sneezers&#8221;. Huh? &#8220;Sneezers&#8221; are &#8220;experts&#8221; who tell all of their friends and colleagues about a new product or service, and are perceived authorities in the area and are therefore influential. The book is worth reading just for the discussion of &#8220;sneezers&#8221;. What relevant does [...]]]></description>
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		<title>Permission Marketing: Turning Strangers into Friends and Friends into Customers</title>
		<link>http://darrelhawes.com/64/permission-marketing-turning-strangers-into-friends-and-friends-into-customers/</link>
		<comments>http://darrelhawes.com/64/permission-marketing-turning-strangers-into-friends-and-friends-into-customers/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 15:17:42 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/2008/01/07/permission-marketing-turning-strangers-into-friends-and-friends-into-customers/</guid>
		<description><![CDATA[In the book entitled: Permission Marketing: Turning Strangers into Friends and Friends into Customers Seth Godin carefully explains his concept of getting customers to buy-in to receiving more communication from you. What I like about Godin&#8217;s approach is he realizes that business transactions are basically just a relationship between two people, at some level. Therefore, [...]]]></description>
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		<title>The Millionaire Next Door</title>
		<link>http://darrelhawes.com/176/the-millionaire-next-door/</link>
		<comments>http://darrelhawes.com/176/the-millionaire-next-door/#comments</comments>
		<pubDate>Sun, 16 Sep 2007 05:00:46 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[books]]></category>

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		<description><![CDATA[Although the famous book by Thomas Stanley and William Danko,The Millionaire Next Door is over ten years old, the message of the book is more relevant than ever. The way most people think about wealth is wrong, and that is why they are not wealthy. They don&#8217;t save, or not nearly enough; they don&#8217;t build [...]]]></description>
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		<title>Link to Amazon Reviews</title>
		<link>http://darrelhawes.com/166/link-to-amazon-reviews/</link>
		<comments>http://darrelhawes.com/166/link-to-amazon-reviews/#comments</comments>
		<pubDate>Sat, 02 Jun 2007 15:35:01 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[books]]></category>

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		<description><![CDATA[I read a ton of books, and have decided to begin posting book reviews on Amazon. You can read them here. addthis_url = 'http%3A%2F%2Fdarrelhawes.com%2F166%2Flink-to-amazon-reviews%2F'; addthis_title = 'Link+to+Amazon+Reviews'; addthis_pub = '';]]></description>
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