copywriting

Are You a Dork?

Friday, May 30th, 2008

Thought provoking post over at CopyBlogger.com:
http://www.copyblogger.com/dork-copy
Some great tips on injecting enthusiasm into your copy. Worth a read!

Ray Edwards gives me a testimonial

Monday, May 12th, 2008

My mentor and teacher, Ray Edwards, gave me this cool testimonial:

Thanks, Ray!

Learn copywriting by affiliate marketing

Thursday, January 10th, 2008

One method of learning and practicing your copywriting skills is affiliate marketing.What’s affiliate marketing?
It;s simply the process of selling products for someone else, and taking a share of the sales price.
You can see this in action by typing a popular search term, like “guitar lesson” into Google. When you do this, you will see ads [...]

Ethics and Copywriting

Friday, September 28th, 2007

Are you a beginning copywriter?
After you start getting copywriting clients, you will eventually be approached by someone who asks you to get creative with the truth in order to sell more “widgets”.
Or maybe you will face the temptation yourself without any outside pressure.
What will you do?
Copywriting is like the accounting field in this respect: if [...]

Immersion Workshop by Ray Edwards and Kirt Christensen

Tuesday, September 25th, 2007

Fellow copywriter (and friend) Ray Edwards is putting on this cool workshop with Kirt Christensen:
 http://immersionworkshop.com/
It’s going to be held October 18-20 in Spokane, WA.
It’s essentially a “business make-over”  event where you will be given all the help you need to transform your business.
Take a look. It might just be what you need.
 http://immersionworkshop.com/

The power of one single solitary word

Tuesday, July 24th, 2007

Copywriters maintain lists of “power words” and “power phrases”.
Certain words and phrases are almost universally known to get attention.
Words like:
FREE
EASY
PRIVATE
SECRETS
You get the idea.
Think about it: what words move YOU to take action, even if that action is merely continuing to read a salesletter or other media? If it works for you, it’s a good chance [...]

Copywriter, it is not about YOU!

Wednesday, May 30th, 2007

Newbie copywriters often struggle remembering that advertising and promotion is not about you, or even for the client for whom you are writing copy. It’s ALL about the prospect and customer, their wants, needs and desires. They are not going to buy from you because you need the business, or because you are the “best”, [...]

SEO Copywriting

Monday, May 28th, 2007

WAYY back in the mid-1990’s, SEO (Search Engine Optimization) was all about driving traffic to your site and NOT really about making sales/conversions. Duh! This kind of bad thinking led up to the dot-bomb. Hey, we’re actually supposed to generate a profit!
SEO copywriting is a blend of writing for the search engines AND for your [...]

Promoting Your Copywriting Services

Saturday, May 26th, 2007

It seems obvious: you can’t expect anyone else to promote your services…you must take the initiative yourself.
Here are tips to get you started:
Insert your website address at the bottom of every email you send, if appropriate.
Post regularly in relevant internet forums, and always put a link to your website in your signature.
Start your own blog, [...]

Which is better: HTML or Text based emails?

Saturday, May 19th, 2007

Depending on who you talk to, over the past four years, HTML has surpassed text for the preferred email format. There many contributing factors. Marketers often prefer it because it allows for the use of color, hyperlinks look less obtrusive, and the end product is often much better looking. On the consumer side, many more [...]