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	<title>Darrel Hawes &#187; copywriting</title>
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		<title>One Effective Story-Telling Technique</title>
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		<pubDate>Tue, 01 Dec 2009 05:13:47 +0000</pubDate>
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		<description><![CDATA[Red moon shines on a burning tree Someone is taking my life from me Where is my family, the light of my day Someone has taken them all away These words were penned by master songwriter, musician, and record producer Michael Omartian. (The song is &#8220;White Horse&#8221;, from the mid-70&#8242;s album of the same name.) [...]]]></description>
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		<title>Copywriting Grammar: Why Your Copywriting Does Not Always Need To Follow Textbook English Rules</title>
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		<pubDate>Sun, 30 Aug 2009 15:59:06 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
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		<description><![CDATA[One issue that beginning copywriters often struggle with is realizing that good copy does not always need to follow the rules of grammar. Now there are always differing opinions on this issue, however the fact remains that effective copy often breaks the rules of grammar. This is true because copy mirrors actual speech, and people [...]]]></description>
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		<title>Email Marketing: A Quick and Easy Method of Increasing Your Autoresponder Marketing ROI</title>
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		<pubDate>Fri, 28 Aug 2009 21:37:15 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
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		<description><![CDATA[Email marketers, like every other types of marketers, are continually looking for ways to increase the profitability of their marketing campaigns. Here&#8217;s a simple method of doing that. Many email or autoresponder management services have a special feature, namely, a warning screen a reader is taken to if they try to subscribe to your list [...]]]></description>
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		<title>How to Make Your Copywriting More Effective</title>
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		<pubDate>Sat, 22 Aug 2009 16:20:32 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
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		<description><![CDATA[Anyone who writes copy, either for their own products or services or for clients, should want their copy to be more effective. This means more satisfied customers and more sales. How do you increase the effectiveness of your copy? Here&#8217;s how: Before you write one word, fix in your mind what you want to achieve [...]]]></description>
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		<title>Write Effective Email Subject Lines</title>
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		<pubDate>Wed, 19 Aug 2009 20:26:14 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
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		<description><![CDATA[One of the most important aspects to any email is the subject line. If it is not done right, you negate the whole reason for sending the email in the first place. In other words, you should spend as much time crafting a good subject line as writing the email itself, if you want the [...]]]></description>
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