One method of learning and practicing your copywriting skills is affiliate marketing.What’s affiliate marketing?
It’s simply the process of selling products for someone else, and taking a share of the sales price.
You can see this in action by typing a popular search term, like “guitar lesson” into Google. When you do this, you will see ads on the right side of the screen. Someone has paid the the placement of each of those ads, and while many use this method to sell their own products, some use it as affiliates.
There are many ways to sell as an affiliate; here’s how a typical setup would work for the products you see advertised on the right side of Google.
If you click on an ad link, the seller is charged for that click. The seller will typically do one of two different things. First, they may send you to a web page where they will sell you on a product they are promoting for someone else, and try to get you to click on a link to a checkout page. Second, the smart ones will send you to a page and try and persuade you to sign up for an email list, and THEN they will sell you on the product via email.
If someone buys through your link, you get paid! You can therefore learn by doing. Just make sure that you understand enough about Google Adwords that you don’t spend too much for the clicks.
Are you a beginning copywriter?
After you start getting copywriting clients, you will eventually be approached by someone who asks you to get creative with the truth in order to sell more “widgets”.
Or maybe you will face the temptation yourself without any outside pressure.
What will you do?
Copywriting is like the accounting field in this respect: if we don’t have integrity, we don’t have anything. You should decide for yourself which lines you will never cross, and then resolve to never cross them.
Many copywriters are upfront about not writing for certain fields or types of products and services. You should do the same. Make sure that when your head hits the pillow, you can be proud of the work you did. You don’t want to regret taking on certain clients later.
The other aspect is a little more slippery. Once copywriters improve their skills, naturally their persuasive skills are finely honed. It goes with the territory. You will find it easier and easier to creatively manipulate the facts in ways that people hardly notice but which have an effect: increased sales or conversions.
Make up your mind that you will never use your skills to take advantage of anyone. Your job is to persuade the prospect to say yes and take action, not to manipulate the facts.
You can write it down and believe it. And your conscience will thank you later.
Fellow copywriter (and friend) Ray Edwards is putting on this cool workshop with Kirt Christensen:
It’s going to be held October 18-20 in Spokane, WA.
It’s essentially a “business make-over” event where you will be given all the help you need to transform your business.
Take a look. It might just be what you need.
Copywriters maintain lists of â€œpower wordsâ€ and â€œpower phrasesâ€.
Certain words and phrases are almost universally known to get attention.
You get the idea.
Think about it: what words move YOU to take action, even if that action is merely continuing to read a salesletter or other media? If it works for you, itâ€™s a good chance that they will have the same impact on others.
Power phrases are another essential tool in the copywriterâ€™s toolbox.
Phrases such as:
NOW, I KNOW WHAT YOUâ€™RE THINKINGâ€¦
LET ME EXPLAIN
Put power phrases in the context of a really good speaker. It could be a motivational speaker or a salesman. Pay attention fo the words they use. If theyâ€™re good, they use the right words, either intentionally or because they just instinctively have learned what works.