<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Darrel Hawes, Copywriter and Business Growth Consultant &#187; email marketing</title>
	<atom:link href="http://darrelhawes.com/category/email-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://darrelhawes.com</link>
	<description></description>
	<lastBuildDate>Sun, 04 Jul 2010 03:40:07 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Email Marketing: A Quick and Easy Method of Increasing Your Autoresponder Marketing ROI</title>
		<link>http://darrelhawes.com/577/email-marketing-a-quick-and-easy-method-of-increasing-your-autoresponder-marketing-roi/</link>
		<comments>http://darrelhawes.com/577/email-marketing-a-quick-and-easy-method-of-increasing-your-autoresponder-marketing-roi/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 21:37:15 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/?p=577</guid>
		<description><![CDATA[Email marketers, like every other types of marketers, are continually looking for ways to increase the profitability of their marketing campaigns. Here&#8217;s a simple method of doing that. Many email or autoresponder management services have a special feature, namely, a warning screen a reader is taken to if they try to subscribe to your list [...]]]></description>
		<wfw:commentRss>http://darrelhawes.com/577/email-marketing-a-quick-and-easy-method-of-increasing-your-autoresponder-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When To Use A Hosted Email Service</title>
		<link>http://darrelhawes.com/569/when-to-use-a-hosted-email-service/</link>
		<comments>http://darrelhawes.com/569/when-to-use-a-hosted-email-service/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:34:45 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/?p=569</guid>
		<description><![CDATA[Almost every business can benefit from effective email marketing. One question that business owners often have is: why kind of system do I need to manage my customer and prospect email addresses? The majority of small businesses would be well-advised to use a hosted service. Many good services exist. Two widely-used examples are Aweber and [...]]]></description>
		<wfw:commentRss>http://darrelhawes.com/569/when-to-use-a-hosted-email-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write Effective Email Subject Lines</title>
		<link>http://darrelhawes.com/567/write-effective-email-subject-lines/</link>
		<comments>http://darrelhawes.com/567/write-effective-email-subject-lines/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 20:26:14 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/?p=567</guid>
		<description><![CDATA[One of the most important aspects to any email is the subject line. If it is not done right, you negate the whole reason for sending the email in the first place. In other words, you should spend as much time crafting a good subject line as writing the email itself, if you want the [...]]]></description>
		<wfw:commentRss>http://darrelhawes.com/567/write-effective-email-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Smarter&#8221; Permission email marketing and Amazon.com</title>
		<link>http://darrelhawes.com/80/smarter-permission-email-marketing-and-amazoncom/</link>
		<comments>http://darrelhawes.com/80/smarter-permission-email-marketing-and-amazoncom/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 20:31:20 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/?p=80</guid>
		<description><![CDATA[Amazon.com is a good case study of smart permission email marketing. The emails are personalized with my name. They send recommendations based upon what I have bought in the past. They send recommendations based upon what people who share my interests have bought. All of this data is uniquely targeted to me; no other person [...]]]></description>
		<wfw:commentRss>http://darrelhawes.com/80/smarter-permission-email-marketing-and-amazoncom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Permission Email Marketing</title>
		<link>http://darrelhawes.com/70/permission-email-marketing-2/</link>
		<comments>http://darrelhawes.com/70/permission-email-marketing-2/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 13:04:03 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://darrelhawes.com/2008/01/13/permission-email-marketing-2/</guid>
		<description><![CDATA[Permission email marketing vs s*p*a*m, what&#8217;s the difference? Spam is equivalent to the &#8220;junk&#8221; mail you receive in your physical mail box, if you did not give explicit permission for the mailer to send it to you. (As a copywriter, I shudder to call it &#8220;junk&#8221; mail, but that&#8217;s what it&#8217;s known as.) To carry [...]]]></description>
		<wfw:commentRss>http://darrelhawes.com/70/permission-email-marketing-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
