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	<title>Darrel Hawes, Copywriter and Business Growth Consultant &#187; marketing</title>
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	<link>http://darrelhawes.com</link>
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		<title>Email Marketing: A Quick and Easy Method of Increasing Your Autoresponder Marketing ROI</title>
		<link>http://darrelhawes.com/577/email-marketing-a-quick-and-easy-method-of-increasing-your-autoresponder-marketing-roi/</link>
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		<pubDate>Fri, 28 Aug 2009 21:37:15 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Email marketers, like every other types of marketers, are continually looking for ways to increase the profitability of their marketing campaigns. Here&#8217;s a simple method of doing that. Many email or autoresponder management services have a special feature, namely, a warning screen a reader is taken to if they try to subscribe to your list [...]]]></description>
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		<title>The Copywriter&#8217;s Job</title>
		<link>http://darrelhawes.com/429/the-copywriters-job/</link>
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		<pubDate>Wed, 11 Mar 2009 17:27:44 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[freelance copywriter]]></category>

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		<description><![CDATA[Business owners often wonder: what exactly does a copywriter do? There&#8217;s no secret to it. The copywriter&#8217;s job is to persuade your readers to take a desired action. The copywriter we speak of here might be you (the business owner), a staff copywriter, or a freelancer that you have hired. The desired action may be [...]]]></description>
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		<title>Perception and Opportunity</title>
		<link>http://darrelhawes.com/415/perception-and-opportunity/</link>
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		<pubDate>Fri, 27 Feb 2009 14:49:51 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Been thinking alot lately about the state of our economy and what opportunities lie therein. Yes, things could be better. There are problems that need to be &#8220;sorted&#8221;. But think about this: The average person &#8211; that means you and me &#8211; can do nothing about the banking crisis, the credit crisis, mortgage crisis, and [...]]]></description>
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		<title>Web Sales Machine</title>
		<link>http://darrelhawes.com/222/web-sales-machine/</link>
		<comments>http://darrelhawes.com/222/web-sales-machine/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 03:47:06 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Here&#8217;s a new site: http://www.websalesmachine.com It&#8217;s a joint project with my wife, Genhi and me. More info to come soon! addthis_url = 'http%3A%2F%2Fdarrelhawes.com%2F222%2Fweb-sales-machine%2F'; addthis_title = 'Web+Sales+Machine'; addthis_pub = '';]]></description>
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		<title>&#8220;Smarter&#8221; Permission email marketing and Amazon.com</title>
		<link>http://darrelhawes.com/80/smarter-permission-email-marketing-and-amazoncom/</link>
		<comments>http://darrelhawes.com/80/smarter-permission-email-marketing-and-amazoncom/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 20:31:20 +0000</pubDate>
		<dc:creator>Darrel Hawes</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

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		<description><![CDATA[Amazon.com is a good case study of smart permission email marketing. The emails are personalized with my name. They send recommendations based upon what I have bought in the past. They send recommendations based upon what people who share my interests have bought. All of this data is uniquely targeted to me; no other person [...]]]></description>
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