Archive for media
One Effective Story-Telling Technique
Posted by: | CommentsRed moon shines on a burning tree
Someone is taking my life from me
Where is my family, the light of my day
Someone has taken them all away
These words were penned by master songwriter, musician, and record producer Michael Omartian. (The song is “White Horse”, from the mid-70’s album of the same name.)
Great writers will often drop the reader right in the middle of action, or in this case, drama.
Some of the world’s most effective copywriters use the same technique. Here’s a representative example:
They Laughed When I Sat Down At The Piano, But When I Sat Down To Play…
In both cases, the writer goes on to engage the reader into the story. It’s almost like using a time machine to simply drop another person at a specific place at a certain point in time.
We often have a tendency to want to give all the background first, and then get on with the story… but in so doing, the reader often goes on to something else.
Hostgator?
Posted by: | CommentsI set up a site in Hostgator. I really like Bluehost — who I have been using for about three years — however, they don’t have a reseller option.
Hostgator does.
Twitter Tools
Posted by: | CommentsFor all you existing or aspiring Twitterers out there:
TWITTER TOOLBOX: 60+ Twitter Tools
The Jing-YouTube Quandry
Posted by: | CommentsWhy, oh why, can I not shoot a Jing video and upload it to YouTube?
Jing is so darn easy to use, and it’s the first tool I grab when I want to make a “down and dirty” video of less than five minutes.
But apparently, since the output is an SWF file, YouTube won’t take it.
I don’t want to pay for a converter, and thus far have not found a freeware replacement or workaround.
Recommendations?
I’ll pay if I have to…
Using Camtasia will avoid these problems, but sometimes I just don’t have the time required to walk through all the steps needed to use it.
Plone: Promising Content Management System (CMS)
Posted by: | CommentsI have been looking at the various free CMS systems out there.
The one that has currently caught my eye is Plone (www.plone.org).
There are others: Drupal, Joomla, XOOPS. Apologies if I didn’t mention your favorites. Oh, and people are also using Wordpress for non-blog applications.
I like the look and feel of Plone, right out of the box.
It can be used as website, an intranet, or as a personal data keeper program.
Yes, you can install it on your personal PC, Mac, or Linux box to keep all of those “snippets” of information that so easily get lost.
To run it on your web server is a little trickier, as I’ve been told that not all web hosts can handle it.
A new version was released a few days ago. I thought it may be useful for managing content with virtual partners and employees remotely. Of course, there are many options and methods that people are already using for collaboration.
What do you think?
Jay Abraham on Getting Everything You Can Out of All You’ve Got
Posted by: | CommentsThough Jay Abraham has a legacy of thousands of pages of training material and probably a thousand hours of audio, to my knowledge his only printed book is Getting Everything You Can Out of All You’ve Got
This book is deceptively simple, but full of stuff that all business people know they should do, but don’t. Jay puts things in terms that are easy to understand.
He is all about optimization…getting more out your current assets, getting more leverage from the time and money that you invest in any activity.
Each of the twenty-one chapters is easily worth the cost of the book. Check out Getting Everything You Can Out of All You’ve Got
Tim Knox and Herding Cats
Posted by: | CommentsI was just reading Tim Knox’s new book, Everything I Know About Business I Learned From My Mama, and he mentioned herding cats. I remembered this funny commercial. It makes me laugh so hard every time I see it:
Do you ever feel like your business activities are as futile as “herding cats”?If so, just come back and watch this video again. You’ll feel better, I promise.
And now for something completely different
Posted by: | CommentsThese are really funny.
The Pursuit of Happyness
Posted by: | CommentsJust watched this film on DVD, and boy is it a winner!
If you have ever felt that your efforts are falling short, or if you’re wondering if you can really make it in whatever you’re working to achieve…
If you feel like giving up, watch this movie.
It’s that good.
FamilyEbiz Conference
Posted by: | CommentsThe FamilyEbiz event was fantastic!
Due to a number of technical snafus on my part, I was not able to post during the event.
The speakers were:
Debra Thompson
Dave Lakhani
Craig Perrine
Matt Bacak
Ray Edwards
Kerry Beck
Steve Beck
The audios should be available to purchase soon. I’ll post a link once they are completed.
In the meantime, you may check out any of the speakers listed above. You’ll find gobs of free material to build or improve your business.
