One Effective Story-Telling Technique

Red moon shines on a burning tree
Someone is taking my life from me
Where is my family, the light of my day
Someone has taken them all away

These words were penned by master songwriter, musician, and record producer Michael Omartian. (The song is “White Horse”, from the mid-70’s album of the same name.)

Great writers will often drop the reader right in the middle of action, or in this case, drama.

Some of the world’s most effective copywriters use the same technique. Here’s a representative example:

They Laughed When I Sat Down At The Piano, But When I Sat Down To Play…

In both cases, the writer goes on to engage the reader into the story. It’s almost like using a time machine to simply drop another person at a specific place at a certain point in time.

We often have a tendency to want to give all the background first, and then get on with the story… but in so doing, the reader often goes on to something else.

Hostgator?

I set up a site in Hostgator. I really like Bluehost — who I have been using for about three years — however, they don’t have a reseller option.

Hostgator does.

The Jing-YouTube Quandry

Why, oh why, can I not shoot a Jing video and upload it to YouTube?

Jing is so darn easy to use, and it’s the first tool I grab when I want to make a “down and dirty” video of less than five minutes.

But apparently, since the output is an SWF file, YouTube won’t take it.

I don’t want to pay for a converter, and thus far have not found a freeware replacement or workaround.

Recommendations?

I’ll pay if I have to…

Using Camtasia will avoid these problems, but sometimes I just don’t have the time required to walk through all the steps needed to use it.

Plone: Promising Content Management System (CMS)

I have been looking at the various free CMS systems out there.

The one that has currently caught my eye is Plone (www.plone.org).

There are others: Drupal, Joomla, XOOPS. Apologies if I didn’t mention your favorites. Oh, and people are also using WordPress for non-blog applications.

I like the look and feel of Plone, right out of the box.

It can be used as website, an intranet, or as a personal data keeper program.

Yes, you can install it on your personal PC, Mac, or Linux box to keep all of those “snippets” of information that so easily get lost.

To run it on your web server is a little trickier, as I’ve been told that not all web hosts can handle it.

A new version was released a few days ago. I thought it may be useful for managing content with virtual partners and employees remotely. Of course, there are many options and methods that people are already using for collaboration.

What do you think?