Check out this for some unique business card ideas.
Check out this for some unique business card ideas.
Amazon.com is a good case study of smart permission email marketing.
The emails are personalized with my name.
They send recommendations based upon what I have bought in the past.
They send recommendations based upon what people who share my interests have bought.
All of this data is uniquely targeted to me; no other person has the same set of interests and has bought the same combinations of books and music on Amazon that I have. Yet, the email content remains relevant to me. Otherwise, I would have unsubscribed long ago.
They also make it easy to order, and much of the functionality described above is duplicated on the website, if you log in.
They allow me to create my own sense of community on their website (wish list, writing reviews) and use email to keep me connected to that community.
Yep, I love Google.
And the reason is, Google seems to have the psychic ability to figure out exactly what I need and want, and give me exactly that, much of the time.
An example from just few minutes ago…
I had trouble remembering the spelling of a particular word, and decided to simply type “spelling” into Google to see what would happen.
Google then displayed a link to the “Spellboy” gadget and asked if I want to add it to my Google start page.
I did, in fact.
Very cool.
Article over at Business Week (!) on the subject of … Twitter:
http://www.businessweek.com/technology/content/may2008/tc20080514_269697_page_2.htm
I admit, I haven’t really “gotten” Twitter. I’ve used it, but after reading the article, I want to get up to speed.
So, here’s my Twitter address:
http://twitter.com/darrelhawes
If you want to keep up with me, feel free to follow my updates.
Genhi and I just got back from the Speed Money Seminar in Vancouver, BC.
There was training sessions from Kirt Christensen, Armand Morin, Matt Bacak, Michel & Sylvie Fortin, Stu McLaren, Eric Graham, and Ray Edwards.
The training focused on tactics and strategies for generating money quickly, whether you’re a beginner, intermediate, or advanced marketer.
The event was video recorded, so DVDs should be available.
I don’t know if it will be held again, but if you’re interested at all, get on their mailing list:
If you’re eligible for a tax rebate this year, how will you spend it?
Are you just starting out in business? Do you have an existing business? I suggest taking the money and buying something that that will increase your productivity:
You get the idea.
By the way, if you haven’t received your rebate yet, you can check the status here.
The always irreverent Dvorak has a new target in his sights: social networks. They aren’t really real, he says, and any of them is ready to fall apart on a moment’s notice.
He has some unique historical perspective on the subject; check it out:
http://www.pcmag.com/article2/0,1759,2288738,00.asp?kc=PCRSS03079TX1K0000585
Some choice quotes:
I’m of the opinion that there is no such thing as a real community online. It’s a “pretend” community that we like to feel we’re a part of, but it’s composed of users who could jump ship at any moment, and often do.
A good online community, whether it’s Second Life, Twitter, or something new, is indeed fun to belong to if you have the time or inclination. But please do not take it seriously, and never believe that you’re part of a true community. Get out of your house, and you’ll find the community out there in the street. That’s real.
Ray Edwards is giving us a peek at his working vacation. He is staying at Sedona, Arizona with his wife Lynn for the next month. So far he has put up two videos, check ‘em out:
Great headline, isn’t it?
The best tax shelter is a home-based business.
Check out the full article by Stacie Walker.