Newbie copywriters often struggle remembering that advertising and promotion is not about you, or even for the client for whom you are writing copy. It’s ALL about the prospect and customer, their wants, needs and desires. They are not going to buy from you because you need the business, or because you are the “best”, or for any reason other than their own selfish purposes.
So, therefore, focus on what’s in it for them.
Put yourself in the shoes of your target market. What are their hopes, their dreams, their aspirations?
What do they want to accomplish?
What hidden need will be addressed or fulfilled if they purchase your product or service?
Figure that out, and figure out how to communicate that to your prospect, and you will make sales.