On Diligence

The soul of the sluggard craves and gets nothing,
while the soul of the diligent is richly supplied. – Proverbs 13:4

Tortoise © by frefran

There’s a great deal of talk amongst internet marketers about “lazy” methods of making money.

I’ll give you a little secret: such talk is more than a little illusory. Sure, there are some who work only a few hours per day on their business, but it took thousands of hours to get to that point. Even then, a business does not “run itself” (see my prior post on “knowing your flock”).

The word “diligent” implies constant, careful, consistent action in moving toward your goals. It means not giving up when things aren’t going your way. It means having faith that your actions – your “works” – will actually produce something of value.

And that even includes your efforts to improve your business. Often we get stuck in a rut of doing the same thing we have always done – providing the same product or service in the same way to the same group of clients or customers.

If that is meeting your goals, great!

Many times, conditions change and we get dissatisfied with the outcome of our efforts as a result.

Instead of whining about how “easy” it used to be to earn (whatever your target), you get to practice diligence in improving your business… whatever that means for you.

It might mean learning a new skill set.

It might mean putting into practice a new lead generation system.

Or it could mean finally testing and tracking your marketing efforts.

Bottom line: practice diligence if you want to reap the rewards of the diligent.

Think “the tortoise” not “the hare”.

Leave a Reply