Promoting Your Copywriting Services

It seems obvious: you can’t expect anyone else to promote your services…you must take the initiative yourself.

Here are tips to get you started:

Insert your website address at the bottom of every email you send, if appropriate.

Post regularly in relevant internet forums, and always put a link to your website in your signature.

Start your own blog, post often, and include a link in your blog back to your regular website.

Offer to do presentations to your local chamber of commerce (or other similar organization) on the topic of business writing or marketing. When talking with local business people, it may be better to talk about yourself as a “marketer” rather than a “copywriter”. Or say what you do: “I help businesses maximize the effectiveness of their advertising investment”.

When appropriate, hand out business cards with your website and/or phone number.

Set up a Google Adwords account and create pay-per-click (PPC) ads to drive traffic to your site. Make sure that you drive the traffic to a page that makes it easy for the prospect to contact you.

Find another professional copywriter or a person in a similar market who is good at self-promotion, and adapt and revise what they do to your individual situation.

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