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		<title>Four Essential Elements in (Almost) Any Sales Copy</title>
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		<description><![CDATA[Four Essential Elements in (Almost) Any Sales Copy Much has been written on the structure of a sales letter, and copywriters everywhere all have their own opinions about what must be included in a sales letter or promotion. In this article, I will explain what I believe are the four essential elements of sales copy. [...]]]></description>
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