Which is better: HTML or Text based emails?

Depending on who you talk to, over the past four years, HTML has surpassed text for the preferred email format. There many contributing factors. Marketers often prefer it because it allows for the use of color, hyperlinks look less obtrusive, and the end product is often much better looking. On the consumer side, many more homes have broadband internet connections available, rendering HTML email more attractive than with dial-up connection speeds.

On the flip side, also understand that a certain segment of the population is simply not interested in receiving HTML emails. These folks are either dealing with size constraints or concerns about Javascript bugs contained in email messages. If you want to reach those people, your email message must be easily read as a text format email, or you must offer a separate text version of each email.

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