Chapter 10: Launch!
Once all the pieces are in place for your product or service, your marketing plan, your startup paperwork, and the beginnings of your support team, start putting the pieces together for your launch. Order business cards and stationery (if they are customary for your business), any forms you might need.
Take note of any elements crucial to your operation that are missing.
Do several press releases, direct mailings, joint marketing agreements with other merchants, whatever it takes to get the word out. If you have collected a set of names in the test marketing stage, contact those individuals and let them know what you are doing.
Then, at the appropriate time, hang out your shingle if you have not already done so, and let the world welcome your business!