Do you really, truly, want to become a copywriter?
A great marketer once stated the truth that Copywriting is Salesmanship in Print!
Think about that.
The path to becoming a good copywriter may not be the same for you as it is for another. But one thing is sure, the best way of getting good quickly is to get feedback.
So that you don’t keep making the same mistakes over and over. The old adage “practice makes perfect” is not really true; it’s better to say “perfect practice makes perfect”.
How do you get feedback? There are two main methods. First, you can sign up for and pay for a coaching program. I am currently in Ray Edwards’ program and recommend it highly. There are several available, and in the future I will mention some of them here. In many cases, you will have to pay hundreds or even thousands of dollars per month. And put on your thick skin; the good coaches will tell you if your writing stinks.
This is okay because it will help you improve really fast, if you are truly motivated to do so. Just make sure that you choose a coach is really is successful as a copywriter and who has a reputation for effective teaching. And don’t kid yourself; you have to be willing to put in the time required as well as put up the investment of money. This means that coaching is not an option for many.
Second, write ads and see if customers buy. This is the only form of feedback that really counts.
“But”, you say, “I’m not ready to write ads yet!”
I’ll address what you should be doing in future posts, over the next several days and weeks. In the meantime, study every piece of direct mail advertising that you receive in the mail or via email. Ask yourself if the writing was effective or not, if you are in the target market.
(If you’re not in the target market, the question is irrelevant. In my case, you could offer me season tickets for any college or pro sports team, and at any price, I would not buy. Simply not interested. Gary Halbert talks about this as the “starving crowd” advantage. A “starving crowd” is the one factor that will ensure your success as a copywriter or marketer.)
Bottom line: study, study, study!