All posts in "Marketing"

On Taking Action

Published August 28, 2011 in Bible , Marketing - 0 Comments

He that tilleth his land shall have plenty of bread: but he that followeth after vain persons shall have poverty enough. Proverbs 28:19

plough © by Wolfweb

This post is closely related the last one. I selected the King James translation because all the others I reviewed just didn’t have the same “punch”.

When the scripture speaks of “vain persons” or “vanity”, think “shallow”, “lacking depth”, or even “lacking character”. It’s a thin veneer that covers, making things appear different than they really are.

Of course, this is rampant in the business opportunity (bizopp) field, where programs and products are sold based on promises and dreams, but very little substance. The vain person will tell you what you want to hear: that getting rich is “easy”; anyone can do it.

If you have spent time on farms as I have, you know that plowing is not a quick process. It takes time and it seems like very little progress is being made when you’re in the middle of plowing. But what we are told in this verse is careful, continual action leads to prosperity.

On Diligence

Published August 19, 2011 in Bible , Marketing - 0 Comments

The soul of the sluggard craves and gets nothing,
while the soul of the diligent is richly supplied. – Proverbs 13:4

Tortoise © by frefran

There’s a great deal of talk amongst internet marketers about “lazy” methods of making money.

I’ll give you a little secret: such talk is more than a little illusory. Sure, there are some who work only a few hours per day on their business, but it took thousands of hours to get to that point. Even then, a business does not “run itself” (see my prior post on “knowing your flock”).

The word “diligent” implies constant, careful, consistent action in moving toward your goals. It means not giving up when things aren’t going your way. It means having faith that your actions – your “works” – will actually produce something of value.

And that even includes your efforts to improve your business. Often we get stuck in a rut of doing the same thing we have always done – providing the same product or service in the same way to the same group of clients or customers.

If that is meeting your goals, great!

Many times, conditions change and we get dissatisfied with the outcome of our efforts as a result.

Instead of whining about how “easy” it used to be to earn (whatever your target), you get to practice diligence in improving your business… whatever that means for you.

It might mean learning a new skill set.

It might mean putting into practice a new lead generation system.

Or it could mean finally testing and tracking your marketing efforts.

Bottom line: practice diligence if you want to reap the rewards of the diligent.

Think “the tortoise” not “the hare”.

Email Marketing: A Quick and Easy Method of Increasing Your Autoresponder Marketing ROI

Published August 28, 2009 in Copywriting , Email marketing , Marketing - 1 Comment

Email marketers, like every other types of marketers, are continually looking for ways to increase the profitability of their marketing campaigns. Here’s a simple method of doing that.

Many email or autoresponder management services have a special feature, namely, a warning screen a reader is taken to if they try to subscribe to your list twice.

Why would someone try to subscribe twice? The most common reason is… they are highly interested not only in the topic, but they are furthermore interested in what YOU have to say, and on top of that, they’re already signed up previously (but forgot).

Someone that has previously signed up and is wanting to sign up for your list again is very likely a good prospect. So, why not take advantage of an opportunity?

Besides, the warning screen is often rather foreboding and the reader is easily “put off” by it. Why create a problem where there doesn’t need to be one? Why not take lemons and make lemonade? Here’s a solution that will fix that problem and additionally increase your profits.

All you have to do is replace the default warning screen with an offer to buy something! You might even offer them a special deal, pointing out the fact they are already a subscriber. If you don’t want to sell them something at this point, offer a bonus or send them to your blog. Whatever you do, use the opportunity to promote your products and your websites.

Following these hints will explode your autoresponder and email marketing profits!

The Copywriter’s Job

Published March 11, 2009 in Copywriting , Marketing - 0 Comments

Business owners often wonder: what exactly does a copywriter do? There’s no secret to it. The copywriter’s job is to persuade your readers to take a desired action.

The copywriter we speak of here might be you (the business owner), a staff copywriter, or a freelancer that you have hired.

The desired action may be to buy your product or invest in your service offering; however it may also be to download a free report or software application and provide their name and email address in exchange. Whatever the offer, the copywriter gives the the prospect or prior customer two or more options and asks them to choose.

What is really going on here? We might sum it up as: persuasion. Be aware that this “persuasion” is simply not what people often think. It is easy to assume that copywriters employ “tricks” to coax people out of their money. Consider looking at it this way instead: comptent and ethical copywriters utilize copywriting techniques for the purpose of convincing the reader to act in their own best interest… to do what they would anyway if they “had all the facts”.

What kinds of actions do we wish to persuade our readers to take?

The most basic action, on that requires the least amount of skill, is to simply to persuade another to take some action indicating their interest in a subject. That action might be as innocuous as reading an article. Or it may be downloading a free report or software program.

Next in difficulty would be convincing that same person to provide their email address in order to get the freebie. Web surfers today are hesistant to give strangers their email address online. The good news, if you can get people to do this, it usually tells you three different things. First, it shows you did a good job in targeting the right audience for your freebiew. Second, it tells you that you are speaking in their language. Third, it finally indicates that you are offering an item that they deem valuable.

You might rightly imagine that to persuade that same prospect to spend money is on another level of difficulty. And you would be correct. Ultimately, though, we are in business to make sale. In crafting a sales letter, the copywriter is merely presenting one type of a sales presentation.

The basic process is this: describe what is being offered, the benefits derived from the service or product, provide answers to the most common objections prospects have, and tell them how to buy. Throughout the entire process, the writer must use terminology familiar to the prospect and also remove any “speed bumps” (unnecessary or poor-worded phrases which will cause the reader to disbelieve what you are saying or even stop reading).

Smart marketers know that persuasion does not end when the buying decision is made. Not at all. The prospect must now be persuaded to type in their credit card information and then to confirm the order. After the order is made, customers commonly experience what is known as “buyer’s remorse” and so experienced marketers employ ethical tactics to show that the customer made the right decision.

The copywriter’s job is an essential one today. As a business owner, you may decide to write the copy yourself, or you may choose to hire a writer who specializes in writing copy for clients.

Perception and Opportunity

Published February 27, 2009 in Marketing - 0 Comments

Been thinking alot lately about the state of our economy and what opportunities lie therein.

Yes, things could be better. There are problems that need to be “sorted”.

But think about this:

The average person – that means you and me – can do nothing about the banking crisis, the credit crisis, mortgage crisis, and so on. We can talk about these very real problems for hours on end and it won’t change anything. We can point our fingers and find blame. Maybe there’s a time to do that.

Answer me one question:

When we finally and completely place the blame for our economic woes, will your situation change at all? I thought so.

If you want your life to be different, you are the most important factor in making it happen.

For those of us in business, success boils down to one thing, really:

Finding out what people want, and giving it to them.

We want to make it too complicated!

I’ve been working with some very successful people lately, and believe me, they aren’t talking about how bad the economy is. But… their competitors are!

See, people are always buying. The question is: are you making a strong enough case for why they should be buying from you?

So much of what we do is built around perception. And therein lies opportunity for those wise enough to take appropriate action.

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