Ezine Advertising Strategies

Published January 7, 2008 in Email marketing , Marketing

Here are some ideas to help you as you begin thinking about advertising in ezines.

Go Slow. It’s your money, so spend as little as possible in the beginning. You don’t know yet what is going to work.
Test. Have mechanisms in place to track the actions of the prospects who view the ad, and commit yourself to doing the testing.
Offer to trade advertising space with the ezine owner, if you have your own ezine.
Don’t advertise in an ezine until you have read at least a few of the issues. Get on their mailing list. Is the ezine targeted well to your market?
If at all possible, collect the names and email addresses of prospects who respond to your ad. They will then become *your* prospects and you can email them according to own schedule.