Ezine Advertising

Published May 27, 2007 in Email marketing - 0 Comments

Ezine advertising is often an effective method of lead generation. It can bring highly-targeted leads and also borrow the goodwill of the ezine owner or writer.

What you are doing is effectively buying a piece of their email real estate, similar to buying space in a magazine or newspaper.

If this is something you are considering, don’t overlook the obvious: add yourself to the mailing list and ensure that the ezine is suitable for your campaign.

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