Write Effective Email Subject Lines

Published August 19, 2009 in Copywriting , Email marketing - 0 Comments

One of the most important aspects to any email is the subject line. If it is not done right, you negate the whole reason for sending the email in the first place. In other words, you should spend as much time crafting a good subject line as writing the email itself, if you want the email to actually get opened, read, and acted upon.

Having a well-thought out subject line for your email is more important than ever. Here’s why.

First, people are wary of spam. Spam filters clear out most, but not all, spam. So as a legitimate email marketer, you want to avoid all appearances of a “spammy” email, and this begins, not surprisingly, at the very beginning.

Second, every good email begins with a promise… implying that the email is worth the reader’s time to invest a few minutes in reading. You may not know this, but most people scan through their email inbox and decide what looks most important. Most people never read all the emails they receive. By crafting a compelling subject line, you increase the chances your email will be read.

Third, even legitimate email marketers have resorted to “tricks” to get emails opened. While these may work in the short-term, in certain fields they have been used so often that readers tire of them. One approach that always works is to give the reader a taste of what they will get inside. There should be congruity between the email subject line and the body of the email, in the same way that a newspaper story headline should have continuity with the actual story. By avoiding “tricks”, you will stand out from all the other short-term minded marketers who use tactics without considering the long-terms effects of burning out their readers.

Email marketing can be a very effective medium for getting the word out to your prospects and customers, and the care with which you craft your email subject lines can make or break your email marketing campaigns.

“I was lazy and wanted someone else to do my thinking…”

Published July 1, 2009 in Testimonials - 0 Comments

I hired Darrel because I was lazy and wanted someone else to do my thinking.
To be honest, I didn’t expect much – but I was *blown away* with the endresult!

Each email was well written, very persuasive and the perfect length. Each email
flows within the autoresponder sequence, and they educate and agitate. This
is exactly what I wanted, and something I could never have done myself …

Now I can rely on my backend autoresponders to close the sale, even if my
main sales page is not strong enough. I can only imagine how many extra sales
this will bring in, and I can highly recommend his service. If you are thinking about
developing a product, or if you’re unhappy with your current conversion rate – then
hire Darrel today.

This is an investment in your business, and a strong autoresponder series
can pay for itself time and time again. You won’t regret it …

Jonathan Regan

How To Quickly Add An Outlook Invite To Your Google Calendar

Published May 25, 2009 in Misc - 1 Comment

Whenever I sign up for webinars, I like to add it to my calendar so I don’t miss it.

I use Google calendar, and it takes several steps to get the info in one the correct date and time. Once I even added a webinar on the wrong day! Smart…

I’ve often wondered if there was an easier way.

In the webinar info, there is often a link to add to add the event to an Outlook calendar.

With so many people using Google calendar, you would think they would have a way to add it to Google too. But…there’s a workaround!

Here’s how to add the event in your Google calendar “automatically” and make sure you have the details right. I’m looking at a GoToWebinar email right now; other services may be similar.

1. Click on the link in the email that says “Add to your Outlook calendar”.

2. Select “Save File” and save it to your desktop. In this case, the file is webinar.ics.

3. Go to your Google calendar and find the “Add” link. On my calendar, it is on the bottom right of the “Other Calendar” section on the left side of the screen.

4. Select “Import Calendar”.

5. Select the appropriate file (the one you just downloaded) and click the Import button.

6. You’re done! The event will now appear on your calendar.

The whole process takes less than a minute, and you have all the info accurately placed on your calendar. Simple.

Of course, this procedure works for any Outlook invite.

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