Perception and Opportunity

Published February 27, 2009 in Marketing - 0 Comments

Been thinking alot lately about the state of our economy and what opportunities lie therein.

Yes, things could be better. There are problems that need to be “sorted”.

But think about this:

The average person – that means you and me – can do nothing about the banking crisis, the credit crisis, mortgage crisis, and so on. We can talk about these very real problems for hours on end and it won’t change anything. We can point our fingers and find blame. Maybe there’s a time to do that.

Answer me one question:

When we finally and completely place the blame for our economic woes, will your situation change at all? I thought so.

If you want your life to be different, you are the most important factor in making it happen.

For those of us in business, success boils down to one thing, really:

Finding out what people want, and giving it to them.

We want to make it too complicated!

I’ve been working with some very successful people lately, and believe me, they aren’t talking about how bad the economy is. But… their competitors are!

See, people are always buying. The question is: are you making a strong enough case for why they should be buying from you?

So much of what we do is built around perception. And therein lies opportunity for those wise enough to take appropriate action.

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