September 2

Perfection is a killer


An important point was driven home to me last Friday.

A vendor (let’s call him “Jim”) that sells a specialized internet-based service called and asked if he could do a web-based demonstration of his service.

If Jim had realized that he had done the same about three years ago, he gave me no indication of such.

I told him sure, let’s see what you have to offer. He proceeded to lead me through the service through his webinar system.

This time around, the service looked much more user-friendly and an overall better deal. I was mucho impressed.

Here’s the kicker: three years ago, I went with a different provider because I felt Jim’s service wasn’t quite ready for prime time. But think about this: if Jim had waited to go to market until his offering was “perfect”, he probably wouldn’t have been talking with me on the phone last Friday. He would have given up long ago, having run out of money.

Instead, he went out into the marketplace and sold many clients, and kept improving his service to the point that I am seriously thinking about switching my business over to him.

I think there’s a lesson there for those among us who are having trouble “getting going”. There’s a fine line between getting something good enough for the marketplace, and perfecting it far more than necessary before going to market. There’s always time to improve later. Get your product out there in some fashion, get paid for your work, and let the marketplace guide you into making it into a better product or service.


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