When first getting started in copywriting, there’s a great deal of advice “out there” that you can easily become overwhelmed. How can you decide what is good, who to listen to?
What I recommend for you is to look at the A-level copywriters, like Gary Halbert, John Carlton, and Gary Bencivenga, just name a few.
Get on their email lists (free).
Study the materials on their sites (mostly free).
For example, Gary Halbert’s site is http://www.thegaryhalbertletter.com.
John Carlton’s is http://www.marketingrebel.com (his blog is http://www.john-carlton.com)
For Gary Bencivenga, go to http://bencivengabullets.com.
After reading their materials for a while, you’ll notice a pattern for other materials that they recommend to help you learn copy.
Get them.