May 2

Resources for learning copywriting


When first getting started in copywriting, there’s a great deal of advice “out there” that you can easily become overwhelmed. How can you decide what is good, who to listen to?

What I recommend for you is to look at the A-level copywriters, like Gary Halbert, John Carlton, and Gary Bencivenga, just name a few.

Get on their email lists (free).

Study the materials on their sites (mostly free).

For example, Gary Halbert’s site is

John Carlton’s is (his blog is

For Gary Bencivenga, go to

After reading their materials for a while, you’ll notice a pattern for other materials that they recommend to help you learn copy.

Get them.


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