SEO stands for Search Engine Optimization. The goal of SEO is to rank as high as you can in the search engines.
It differs from â€œregularâ€ copywriting because instead of merely writing for a human prospect, you are writing for a decidedly unhuman one that is supposed to think like a human one. The search engine (Google, Yahoo, etc) â€œbotsâ€ attempt to rank a page based upon how useful it thinks it will be for the reader.In the case of Google, this is different from buying adwords and ranking high there – on the right side of the page. SEO focuses on the left side, meaning the organic searches that people perform.
Itâ€™s important to keep in mind the difference between SEO and sales copywriting, because as you can see they have two different audiences (initially), although the end goal is the same: to get your words in front of the prospect.
Of course, there are many tools available that can enhance your ability to craft SEO-optimized copy.