March 9

SEO Copywriting


SEO stands for Search Engine Optimization. The goal of SEO is to rank as high as you can in the search engines.

It differs from “regular” copywriting because instead of merely writing for a human prospect, you are writing for a decidedly unhuman one that is supposed to think like a human one. The search engine (Google, Yahoo, etc) “bots” attempt to rank a page based upon how useful it thinks it will be for the reader.In the case of Google, this is different from buying adwords and ranking high there – on the right side of the page. SEO focuses on the left side, meaning the organic searches that people perform.

It’s important to keep in mind the difference between SEO and sales copywriting, because as you can see they have two different audiences (initially), although the end goal is the same: to get your words in front of the prospect.

Of course, there are many tools available that can enhance your ability to craft SEO-optimized copy.


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