Copywriters maintain lists of â€œpower wordsâ€ and â€œpower phrasesâ€.
Certain words and phrases are almost universally known to get attention.
You get the idea.
Think about it: what words move YOU to take action, even if that action is merely continuing to read a salesletter or other media? If it works for you, itâ€™s a good chance that they will have the same impact on others.
Power phrases are another essential tool in the copywriterâ€™s toolbox.
Phrases such as:
NOW, I KNOW WHAT YOUâ€™RE THINKINGâ€¦
LET ME EXPLAIN
Put power phrases in the context of a really good speaker. It could be a motivational speaker or a salesman. Pay attention fo the words they use. If theyâ€™re good, they use the right words, either intentionally or because they just instinctively have learned what works.